The Obama campaign used social networking to help Obama win the presidential election .He was able to access people that he wouldn't have been able to get in contact with otherwise. He raised money this way , and reached out to the undecided and new voters. He mobilized teenagers and young adults to become excited and involved in his campaign.They played a major role in his election. I personally think, Obama's campaign used the technique of social networking to its utmost ability, he utilized the technology of today to help him get to his desired goal.